It’s NFL Playoff season! As the Patriots and the Giants prepare for the big game, marketing firms are busy creating content for the biggest advertising day in the year. Marketing communications is an important aspect of any marketing campaign.

This week I will discuss some avenues of marketing communications for web design businesses. There are numerous forms of marketing communications. Some of the common communication avenues are e-mail marketing, banner advertising and search engine marketing. I assume that you are familiar with these so I will focus on some less common marketing communication tools.

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